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1 January '70

Excursion to Advertising in Russia

The art of advertising in the Russian Empire and in the Soviet period – as it is, in facts. Ups and downs of the world famous sales tool.

1 January '70

The Role of Colors in Advertising

It’s for a long time that advertising became an indispensable part of our lives and took long roots to our subconsciousness. Its destination is evident: to provoke people to fulfill a certain action, by influencing the subconsciousness – right in the part of the decision-making: if to buy some goods and services or not. To achieve its principal aim, it has to harmoniously combine the easiness, the form singularity, and the fortunate text-and-image junction...