It’s for a long time that advertising became an indispensable part of our lives and took long roots to our subconsciousness. Its destination is evident: to provoke people to fulfill a certain action, by influencing the subconsciousness – right in the part of the decision-making: if to buy some goods and services or not. To achieve its principal aim, it has to harmoniously combine the easiness, the form singularity, and the fortunate text-and-image junction...
This year, rare coincidence which happens once in 50 years overlapped Chinese New year with St. Valentines Day. And many companies successfully used it as an additional way of getting an audience hooked.
Every product – just like every man – has its own face, which can cause either incredible market success or incredible failure. Product’s face is a combination of its basic features, creating in their combination the general impression of the product in consumers’ minds, the impression which we are able to influence.
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