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1 January '70   0

Ten Mindful Ways to Use Social Media

In a time when connections can seem like commodities and online interactions can become casually inauthentic, mindfulness is not just a matter of fostering increased awareness.
 
1 January '70   0

iTouch the Newspaper

No long downloads, no “how do I get to…”, no weird crashes, no trouble to share, copy, paste, comment, tweet, link to. They just work.
 
1 January '70   0

Who Lives There?

What if this real world that we are so much used to is just an illusion? What if there are some other parallel worlds, which are crossing our world and bringing mysteries, secrets and unsteadiness and also and mainly their inhabitants?
 
1 January '70   0

Ghost Cities of The World

How do you feel when coming across abandoned place or ruins? Do you think about all those people with their own hopes and dreams, who used to leave their homeland? What made them leave their sweet homes?
 
1 January '70   0

The Logo & Image of the Company

A logotype is a special outline of the full or shorter name of an organization or wares. The main intended purpose of the logo is authentication of the company on the market. That’s exactly why the logos appeared – to allow that customers can recognize and memorize the goods of different companies.
 
1 January '70   0

Excursion to Advertising in Russia

The art of advertising in the Russian Empire and in the Soviet period – as it is, in facts. Ups and downs of the world famous sales tool.
 
1 January '70   0

The Role of Colors in Advertising

It’s for a long time that advertising became an indispensable part of our lives and took long roots to our subconsciousness. Its destination is evident: to provoke people to fulfill a certain action, by influencing the subconsciousness – right in the part of the decision-making: if to buy some goods and services or not. To achieve its principal aim, it has to harmoniously combine the easiness, the form singularity, and the fortunate text-and-image junction...
 
1 January '70   0

Advertising as a Tool For Impacting People

What is an advertisement? The advertisement represents a powerful lever for managing mass minds...
 
1 January '70   0

Their Own Personal Brand of a Hero?

Chinese officials are concerned that youngsters are addicted to the internet, and they are ready to take drastic measures for overcoming this problem...
 
1 January '70   0

Spring Valentine's Day in China

This year, rare coincidence which happens once in 50 years overlapped Chinese New year with St. Valentines Day. And many companies successfully used it as an additional way of getting an audience hooked.
 
1 January '70   0

A Mysterious Chinese Soul through Eyes of An Advertiser

Every product – just like every man – has its own face, which can cause either incredible market success or incredible failure. Product’s face is a combination of its basic features, creating in their combination the general impression of the product in consumers’ minds, the impression which we are able to influence.
 
1 January '70   0

Rear Your Own Cheetah

Our everyday intensive life requires more and more high-skilled and organized systems for business planning, enterprise development or company staff effective interaction in the way to achieve joint goals by joint efforts with less wastes and more effectiveness.