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1 January '70

Spring Valentine's Day in China

This year, rare coincidence which happens once in 50 years overlapped Chinese New year with St. Valentines Day. And many companies successfully used it as an additional way of getting an audience hooked.

1 January '70

A Mysterious Chinese Soul through Eyes of An Advertiser

Every product – just like every man – has its own face, which can cause either incredible market success or incredible failure. Product’s face is a combination of its basic features, creating in their combination the general impression of the product in consumers’ minds, the impression which we are able to influence.