Every product – just like every man – has its own face, which can cause either incredible market success or incredible failure. Product’s face is a combination of its basic features, creating in their combination the general impression of the product in consumers’ minds, the impression which we are able to influence.
While for most contries Internet is the way to freedom, for some countries, including China, Internet is another tool for imposing its will. The communist party elaborated the detailed plan aiming to prevent the spread of dissent among its citizens as well as total isolation of the Chinese internet and recruitment of a huge army of web reporters selling praises for the communist party and lauding it to the web-skies…
China does develop, the Chinese internet does, and all its social networks as well. Large websites try to involve as many users as possible, often propagating the principle of “the more – the better”. But some social networks’ founders don’t chase quantity, but staking on quality
From day to day we hear more and more about China, more and more people choose Chinese as a foreign language to be studied… Why, did you know that every forth earthman speaks Chinese? So, what it’s like – the language of ancient symbols? And how it adopts the modern reality?